Cross-Generational Member Engagement

Published by Florida Society of Association Executives and Kansas Society of Association Executives


Member engagement is a very hot topic in the association world, and we all know that it’s not a one-size-fits-all process. But, how can we customize engagement efforts to fit the needs of a diverse membership? Start with the Why!

As we move through the membership lifecycle of recruitment, onboarding, engagement and retention, Meg Tereniak of MemberClicks will help us to use the Why as our guide. Why are these professionals joining your association? Why are they choosing to renew their membership year after year? Why are they applying to join a volunteer committee? Why are they choosing not to renew?

If cross-generational engagement is a struggle for your association, this session is for you! You’ll leave with tips on…
1. How to showcase your association’s value proposition so it resonates with professionals of all ages and experience levels
2. How to segment your communications to better engage different generations
3. How to optimize your association’s platforms to market your association and engage existing members

Meg Tereniak
Meg Tereniak is the Strategic Account Manager at MemberClicks, an Atlanta-based association management software company. Since 2016, she has been helping associations and chambers thrive through refreshing technology.

Meg attended Georgia Southern University where she was also a former college admissions counselor. She helped support students thrive after high school and she was an active member in the Southern Association for College Admission Counseling and Georgia Association of...More

Originally Published

May 23, 2019

Program Titles and Supporting Materials

This program contains the following components:

  • Cross-Generational Member Engagement - Video
  • Cross-Generational Member Engagement - Handout

How To Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements

You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.


If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

Click on jurisdiction for specific details

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Fueling Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention (Credit: ASAE)
Published on 4/10/2018

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