1 Program with Amanda Kaiser

Amanda Kaiser, MBA is a qualitative member researcher for the association industry. She has conducted 343 member interviews and counting. Through these interviews, she helps associations understand their members' goals, challenges, opinions, fears, and hopes. These insights help association professionals focus their efforts on the things that matter most to members whether that’s member value, engagement or experience. Channeling member insights, Amanda writes a weekly blog for association professionals on strategy, innovation and marketing at SmoothThePath.net.


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