Fueling Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention

Published by Florida Society of Association Executives and Kansas Society of Association Executives


Does your data tell you that your new members renew at a lower rate than other members? Have your retention metrics plateaued even though you are improving your renewal process? Do you wonder how to engage both new and long-time members even more?

Members think far differently about joining, engaging and renewing than we do. While fielding qualitative research conversations with over 343 members I’ve learned that our membership process is not a year-long cycle in their minds. Instead, the decision to renew is highly influenced by their experience when they first join. Learn how associations, small to large, are successfully engaging all members by focusing far more on their newest members. These associations are focusing on providing their new members not just the specific value they need but on creating exceptional experiences as well, cementing engagement. Key insights from the research reveal how you can too.

How you will benefit from attending:

  • Learn how to effectively turn your renewal process completely upside-down for better results.
  • See how highly successful associations are engaging new members earlier than 90 days; within 3 days to 3 weeks and why this shorter window is critical.
  • Walk away knowing the most powerful (yet most under under-leveraged) key to engaging your new members fast!
  • Presenters
    Amanda Kaiser
    Amanda Kaiser, MBA is a qualitative member researcher for the association industry. She has conducted 343 member interviews and counting. Through these interviews, she helps associations understand their members' goals, challenges, opinions, fears, and hopes. These insights help association professionals focus their efforts on the things that matter most to members whether that’s member value, engagement or experience. Channeling member insights, Amanda writes a weekly blog for association...More

    Originally Published

    April 10, 2018

    Program Titles and Supporting Materials

    This program contains the following components:

    • Fueling Exceptional New Member Experiences - Video
    • Fueling Exceptional New Member Experiences - Slide Handout
    • Fueling Exceptional New Member Experiences - Renewal Process Chart
    • Fueling Exceptional New Member Experiences - Resource Paper

    How To Attend

    Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

    Technical Requirements

    You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.


    If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

    Click on jurisdiction for specific details

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