Emerging Practices for Optimal Content and Speaker Selection

Published by Michigan Society of Association Executives and Kansas Society of Association Executives


Most associations are familiar with and currently utilize the standard call for presentations to select content and speakers that ultimately comprise their annual education portfolio. But is this the best and most strategic approach to deliver experiences that fulfill member needs and drive performance improvement (the new measuring stick of success)? According to a recent report by an ASAE Professional Development Section Council Taskforce, there are at least 20 industry trends and emerging practices associations should consider when making programming decisions. This session is designed to expose association professionals and industry partners to a subset of these practices, including descriptions, pros, cons and key resources to support further exploration. We’ll also share taskforce recommendations and quickstart implementation ideas that are scalable for organizations of any size.

Learning outcomes:

  • Develop a content and speaker selection strategy by selecting three emerging practices.
  • Improve content and speaker selection by implementing emerging practices effectively.
  • Elevate the business case for education by adopting three taskforce insights.

Please note that CAE exam and renewal applicants can only use a maximum of 50% of their application hours from self-study programs.

Here is what your peers have said about this program:
“Very informative. Appreciate the materials provided. I am sure they will come in handy.”
“I thought the seminar was interesting and engaging!”

Aaron D. Wolowiec, MSA, CAE, CMP, CTA
Founder & President - Event Garde
Aaron Wolowiec is a learning strategist and meetings coach for leading trade associations and individual membership societies across the United States. Committed to the latest research and trends on learning, intentional networking environments and meaningful transfer exercises, he launched Event Garde, a professional development consultancy, in 2011.

Aaron earned a master’s degree in administration from Central Michigan University (CMU). He’s also a certified association executive...More

Originally Published

February 8, 2017

Program Titles and Supporting Materials

This program contains the following components:

  • Emerging Practices for Optimal Content and Speaker Selection - Video
  • If / Then Decision Chart
  • Business Considerations for Education
  • Improving Program Impact
  • Emerging Practices - ASAE
  • Powerpoint
  • Implementing Practices

How To Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements

You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.


If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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